01
Product & Platform Strategy
Translating ambiguous business goals into product roadmaps, technical architectures, and the operating cadence that ships them. North-star metrics, not vanity dashboards.
Building thoughtful products with the teams that ship them.
Two decades of experience leading engineering and product teams across enterprise software, consumer platforms, and emerging technology. I help organisations turn ambitious ideas into shipped, measurable outcomes — and the teams that build them.
20+ Years building
6 Industries shipped in
40+ Engineers led
∞ Lessons left
What I do
Six things I'm genuinely useful at.
A short list, deliberately. Each area earned through cycles of building, breaking, and rebuilding — not by reading the same six books everyone else read.
02
Engineering Leadership
Building teams that compound. Hiring for trajectory, structuring for autonomy, and instituting the engineering discipline that lets senior people do their best work.
03
Architecture & Systems Design
Pragmatic systems that age well. Choosing boring technology where it matters, and investing creativity at the layers that genuinely differentiate the product.
04
AI & Applied Machine Learning
Putting modern ML into production responsibly — from retrieval pipelines and LLM tooling to the evaluation harnesses that keep them honest at scale.
Recent chapters
A career told in five-year arcs.
The shape of work I've gravitated toward — closer to product than to pure engineering, closer to small teams than to large ones, and always closer to the customer than the org chart suggests.
2022 — Present
[REPLACE — City]
[REPLACE — Current Role]
[REPLACE — Current Company]
Leading [REPLACE — team / domain]. Owning [REPLACE — scope: product, platform, engineering org]. Highlights: [REPLACE — 1–2 specific outcomes with metrics].
- Leadership
- Strategy
- Platform
2018 — 2022
[REPLACE — City]
[REPLACE — Role]
[REPLACE — Company]
[REPLACE — 2 sentences on what was built, the team scale, and the result. Lead with the outcome, not the activity.]
- Engineering
- Architecture
2014 — 2018
[REPLACE — City]
[REPLACE — Role]
[REPLACE — Company]
[REPLACE — Brief, specific summary. Avoid responsibility lists; focus on what changed because of the work.]
- Product
- Growth
Selected work
A few things I'm quietly proud of.
Not a portfolio. A short list of work where the constraint, the team, and the moment lined up — and the result outlived the launch.
01
Platform · 2024
[REPLACE — Project name]
[REPLACE — One-paragraph description of the problem, the approach, and the measurable outcome. Lead with the result.]
Stack
- [REPLACE]
- [REPLACE]
- [REPLACE]
02
Product · 2023
[REPLACE — Project name]
[REPLACE — Short, specific narrative. What was the brief? What did you ship? What happened next?]
Stack
- [REPLACE]
- [REPLACE]
03
Initiative · 2022
[REPLACE — Project name]
[REPLACE — Short, specific narrative. Avoid generic verbs like “spearheaded” or “drove”; favour concrete outcomes.]
Stack
- [REPLACE]
A working principle
The best work is almost always the result of subtraction — fewer features, fewer meetings, fewer assumptions, fewer heroes.
Get in touch
Working on something interesting? Let's talk.
Best for founder advisory, fractional leadership, second opinions on hard technical decisions, and the occasional good conversation.